LeDev Coaching and Consulting

About Me  


Nothing Happens until somebody sells something

This has been on my husband’s office wall his entire sales career. We both subscribe to it, 100%.

Here’s why: 

Everyone is using sales skills in their lives. The parent who wants the child to eat veggies, is selling the child using the old "choo choo train" technique. The teenager who wants to stay out later, is selling the parent. Whether we realize it or not, we are selling.

Strong sales skills can help everyone at any point in their life journey. 

Which is why, when I first came out of international business school and was weighing my options, I chose sales management.

I'll admit, I used to cringe when a salesperson called me. Who wants to endure a pitch when we don't have the time and don't want the product? The idea of becoming one of “them” felt daunting. Not to mention, as an introvert, the idea of putting myself out there to sell stuff was intimidating as heck.

My Journey Into Sales Leadership

My first career move was international sales for a manufacturing firm. I traveled the world and sold high-end products, held educational seminars, and went on after-sale service calls. After a few years of doing that, I discovered a love for helping others succeed. I also found a passion for strategy and enjoyed solving problems. So, I moved into sales leadership where I could utilize all of those skills.


  Over the years I led in all sorts of environments

I worked in start-ups and in well-established organizations.

I've been in toxic environments with 60% turnover, rock-bottom engagement and poor results. I've enjoyed exemplary environments with 15% turnover, 90% engagement and industry-leading results.

I've been in "wild west" cultures. I've been in cultures that fostered solid foundations and consistency in best practices.


  I've also enjoyed leading all sorts of teams

I’ve started teams from scratch and I’ve stepped into large, highly tenured teams.

I've led teams that were experiencing meteoric rises fueled by strong markets. I've led teams that were suffering from being in the wrong place at the wrong time and were freefalling like crazy.

I've inherited dysfunctional, failing teams that needed immediate turn-arounds. I've stepped into well-functioning ones that were tasked to just keep getting better.


  In other words, I've seen a lot and I’ve learned SO MUCH along the way

Eventually, it led me to create LeDev. I want to continue to help others succeed in business by expanding my reach beyond just one organization.  I love to help leaders and businesses who have a passion and desire to do better and be better.  I love what I do, I put a lot of energy into my work, and thrive when others succeed.


  I look forward to helping you grow!


About Eleonore Ruffy


To All You Sales Leaders Out There

Over the years I’ve come to understand and appreciate the salesperson.

Taking a risk with your family livelihood to build a book of business from scratch takes guts. Going through the incredible highs and dealing with the emotions of the lows is no joke. It’s not an easy profession.

The only person I understand and appreciate more is the sales leader.

The sales leader endures all of the sales pressures of a salesperson AND has to shoulder the burden of hitting a team budget. The role is fast-paced and everyone always seems to want more from you. Still, you have to remain cool, supportive and clear-headed.

As hard as sales can be, sales leadership is another level.

To all you sales leaders out there, I get you and I admire you.

Sales Leaders, I've been in your shoes and want to help!

I've been in your sales leadership shoes

About LeDev

We strive to be a trusted and strategic advisor to individuals and organizations seeking to strengthen leadership skills and accelerate sustainable business growth.
To deliver high-impact coaching, training and consulting services that empower leaders, align teams, and drive measurable business outcomes. We partner with organizations to foster a culture of both Results AND Caring, enabling long-term success.
Determine our Purpose
  • Having a true purpose fuels us
  • Tapping into that purpose that most speaks to us, is key to enjoying what we do and excelling at it

    • Discover our Strengths
  • We all bring value through our unique strengths
  • The sum of the whole is stronger than its parts
  • By tapping into each team member's strengths in the right way, the team will not only perform at its peak, it will love doing it together
  • Find your strength and work it!

    • Live our Core Values
  • Core values are key to a bonded family, team or organization
  • It's one thing to have them on the wall, it's another to practice them as we journey together
  • Identify, clarify and articulate your core values, then live them

    • Model the concept of "Team One"
  • The powerful impact of a cohesive, trusting and highly functional leadership team can never be undervalued
  • Working as a team and not as individuals representing separate interests, makes all the difference
  • Prioritize "Team One" ALL the time

    • Read About My Leadership Style From Others